Dozens of restaurant chains are jumping on the Twitter bandwagon. But are they any good at it? We monitored several Orange County-based restaurants and chains to see how Twitter-savvy they are. (Main story: Eats and Tweets)
We also included top national chains with a major O.C. presence. We based the rating on how often restaurants posted updates, quality of content (menu updates, coupons, contests, insider info); and how fast they respond to fans
Explanation of ratings:
Twittastic:Fantastic, Tweets often, informative, useful
Occasionitter:Occasional Tweeter, somewhat informative
Neweeter:New or not very active, needs a better plan
O.C.-based cafes, restaurants on Twitter:
@Wienerschnitzel: Occasionitter
@veggiegrill: Occasionitter
@bayfrontcafe: Occasionitter
@yogurtlandinc: Occasionitter
@ginaspizza: Occasionitter
@livelifejuiced: Occasionitter (Juice it Up)
@stonehilltavern: Neweeter
@yardhouse: Occasionitter
@fairycakesbakry: Occasionitter
@zovs: Occasionitter
@luccacafe: Twittastic
@bjsrestaurants: Occasionitter
@bogartscoffee: Occasionitter
@boldbajafresh: Twittastic
@carlsjr: Twittastic
@elpollolocoinc: Twittastic
@keancoffee: Occasionitter
@kogibbq: Twittastic (L.A. food truck, but makes frequent O.C. stops)
@mimis_cafe: Occasionitter
@TacoBellTruck: Twittastic
@Johnny_rockets: Neweeter
@wonderlandbuzz: Occasionitter (Wonderland Bakery)
@soldelsur: Neweeter
@GSpoonButler: Neweeter (Golden Spoon Yogurt)
@OldVineCafe: Neweeter
@Claim_Jumper: Twittastic
National chains in O.C.:
@bagelme: Neweeter
@counterburger: Twittastic
@Rubios_BeachMex: Twittastic
@calpizzakitchen: Twittastic
@PFCHANGS: Occasionitter
@peiwei: Occasionitter
@kfc_colonel: Twittastic
@dairyqueen: Twittastic
@PaneraBread: Twittastic
@pinkberryswirl: Twittastic
@pizzahut: Twittastic
@quiznostoaster: Occasionitter
@redmango: Occasionitter
@souplantation: Occasionitter
@maggianos: Twittastic
@sprinkles: Twittastic
@starbucks: Twittastic
@thecoffeebean: Twittastic
@togossandwich: Neweeter
@jackbox: Occasionitter
@IloveChilis: Neweeter (just launched mid-August)
Contact the writer: nluna@ocregister.com or 714-796-6756. Checkout my fast food blog at ocregister.com/fastfood
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